Citation :

Ketul B. Patel, Jignesh A. Chauhan, Jigar D. Patel, "Web Mining in E-Commerce: Pattern Discovery, Issues and Applications," International Journal of P2P Network Trends and Technology (IJPTT), vol. 1, no. 3, pp. 22-27, 2011. Crossref, https://doi.org/10.14445/22492615/IJPTT-V1I3P408

Abstract

The World Wide Web is the key source of information and it is growing rapidly. E-commerce has provided a cost efficient and effective way of ding business. Web mining is the application of data mining technique to discover useful information from World Wide Web. Web mining is applied to e-commerce to know the browsing behaviour of customers, to determine the success of marketing efforts, to improve the design of e-commerce web site and to provide personalized services. This paper discusses web mining in e-commerce, the categories of web mining, pattern discovery techniques to find out interesting patterns, issues of web mining in e-commerce and application of web mining in e-commerce.

Keywords

E-Commerce, Pattern Analysis, Pattern Discovery, Web Mining.

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